Mail Metro Media for Bohemian Rhapsody

Mail Metro Media / 20th Century Fox

 

Yes, this is real life – no, it’s not fantasy… Last October, Metro created the first ever singing newspaper for 20th Century Fox film, Bohemian Rhapsody!

To promote the much anticipated movie which had London as its backdrop, Metro certainly grabbed the attention of the capital city’s commuters on the morning of the UK film release. When they opened their copy of the paper, the newspaper literally ‘made some real noise’ by playing the infamous Queen track, Bohemian Rhapsody out loud.

To make it even more standout – Freddie Mercury look-a-likes distributed the musical newspapers in London’s busiest stations that morning, complete with clip-on replica moustaches.

This media first not only brightened up commuters’ mornings, it once again saw Metro raise the bar for delivering innovative print solutions!

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