Mars: The Hungry TV Channel



In the Chocolate aisle, salience is king. If you don’t stand out, you’re toast. We’ve been keeping Snickers on UK lips for five years by reminding people that they’re not themselves when they’re hungry. The danger with any problem/solution joke is novelty: we always need new ways to deliver the punchline. We partnered with DAVE and transformed it to Rupert to show that You’re Not You When You’re Hungry. We grew 1.3% ahead of the category. BACKGROUND

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