Max Factor

DCM and Zenith UK


Max Factor is a hallmark brand in the world of beauty with universal awareness at 94%. However, eroding salience and a growing disconnect with its customer base required them to do something new and distinctive to appeal to their 35+ female audience. We partnered Max Factor with Murder on the Orient Express and The Greatest Showman. Both films were pegged to be the biggest blockbusters for 2017, and also had leading ladies that resonated with our audience.We created bespoke content for the cinema in the form of make-up tutorials recreating looks donned by the leading ladies in each film.

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