McDonald's Big Mac Event

OMD UK / McDonald's


In 2018, the most iconic of all burgers celebrated its 50th birthday in a suitably BIG way with the launch of the Mac Jnr and Grand Big Mac to sit on the menu alongside the classic Big Mac for a limited time. And the promotion was so successful, McDonald’s restaurants worked overtime to meet the nation’s insatiable appetite for the new burgers.
So, expectations were high this year for the return of these limited-edition variants, but this time round with the addition of bacon!
All we had to do was generate similar levels of ‘off-the-scale’ excitement and ultimately sales as the previous year. No pressure then…

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