Mindshare, ITV & Percy Pig Join Forces To Make M&S A Saturday Dinnertime Favourite

Mindshare and ITV / M&S Food


M&S Food had to be more relevant to families. What better way to do this, than a partnership with the country’s best-loved family TV show, Britain’s Got Talent? With ITV’s most comprehensive sponsorship deal ever — and M&S’s first — covering virtually every brand touchpoint, we significantly increased perceived brand relevancy and sales.

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