Missing Type

MediaCom / NHS Blood & Transplant


In 2015, with new donors down 40% over the past decade, England was faced with a blood donation crisis. We highlighted this urgent need by getting iconic brands and places to drop As, Os and Bs from their names. As a result, 30,000 new donors signed up. But this isn’t only a problem in the UK; in 2016 we went global - 21 countries took part seeing a 181% average increase in new donors, saving hundreds of thousands of lives all over the world.

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