Natalie Cummins

CEO, Zenith UK

In 2019, thanks to Nat, Zenith topped the Campaign new business table, won more awards than most other agencies and like-for-like revenue grew by 6.3%. In 2020, Nat has continued this trajectory: zero Covid revenue loss, highest ever TRR client scores and strong new business wins. Despite a global pandemic, she now has her most diverse and motivated workforce ever. Nat does all this as a widow and lone-parent of three children juggling home, work-life, school, and in lockdown, home-schooling! She takes a unique approach to CEO-ing, believing leaders should do the work alongside the team, not simply set direction.