News UK The Bridge & Sky with Movember - Grow a mo & save a bro

News UK


The ask: re-establishing Movember as the defining men’s charitable cause of its generation and ultimately driving engagement, participation and donations across the UK. The strategy: centered on the idea of “FOMOVEMBER” (the life you’d miss out on if you “died too young”) the team created a raft of powerful stories across multiple platforms using influencers such as Liam Payne, The Vamps and Keith Lemon to raise awareness of the mission. The Results: Delivering new engagement and donations in volume: •67% of MoBros were new to Movember (highest to date) •A 16% increase in overall fundraising Understanding the purpose: •+ 48% improvement: “has funded important education programs to reduce preventable deaths among men” •+ 50% improvement: “Movember has been efficient in encouraging men to take better care of their health” And most importantly our content drove exposure and interaction at scale: •11.3m video views with a 45.53% completion rate of all digital video •71,446 actual social engagements •39.4m views across Sky Sports

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