NOW TV Box Set Sabbatical

MediaCom / NOW TV

 

How do we get millennials to sit up and take notice of NOW TV, in the face of heavy and relentless competition from Netflix? We targeted anyone hating their job, offering them the opportunity of a lifetime: the chance to earn an annual salary, just by bingewatching their favourite TV shows – otherwise known as the NOW TV Box Set Sabbatical. Results were incredible, with spontaneous awareness up by 9.6%.

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