Okay Google... hit the lights

OMD / Google (Assistant)

 

Whilst voice assistant technology has captured the world's attention over the past 5 years, the marketing of the products has often been a little... boring! Too many demonstrations and too little excitement, no wonder sentiment scores are still low.
Google decided to buck this trend by creating a series of global events that helped people see just how incredible the technology was. From supercharging local cinemas to digitising Italy's largest music venue, each moment was more surprising and magical than the last. The global campaign led to a 13% increase in salience and double digit growth in usage.

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