On Demand Advertising

Manning Gottlieb OMD / John Lewis


Thanks to John Lewis, the British public now consume Christmas ads like entertainment, so why not release 2016’s blockbuster AS entertainment.

We launched our campaign with a world first – as content on SKY’s EPG. Complete with behind-the-scenes footage, just like a box set.

The results were incredible, with one in three SKY viewers downloading, beating Game of Throne’s day one record and working where it mattered most, helping John Lewis Christmas sales increase 4.9% on 2015.

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