The Pumpkin Spice Latte (PSL) is now a Starbucks institution and super fans eagerly anticipate its launch every year. To increase exposure with our lowest budget ever, we needed to think beyond a traditional Social strategy. We knew that our audience were obsessed with mirror selfies and that these all featured one thing, a designer phone case. So, we partnered with Skinnydip to create three bespoke, limited-edition PSL smartphone covers and sold them in Topshop, Selfridges and Skinnydip stores. We amplified the launch through an influencer party at Skinnydip’s Regent Street store, featuring celebrity DJs, PSL-inspired cocktails and of course a PSL-themed selfie mirror. The cases sold out, and the campaign was a huge success leading to us smashing our sales targets.