Reach

Cast your mind back 12 months and Trinity Mirror and Northern & Shell were operating as independent businesses. Through acquisition, we saw a huge opportunity to launch a new media owner brand to market. But it was not without challenges, which we tackled head on. Beginning with a week long festival to launch, through to innovating and modernising our brands, combining a massive single source of first party data and delivering pioneering campaigns, what we've achieved is truly phenomenal.

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