REIMAGINING SOCIAL CONTENT TO TAKE ACTION WITH CINEMA

Digital Cinema Media / Counter Terrorism Policing

 

The UK public plays a crucial role in helping police, but how do you provoke audiences to sit up, pay attention and take on their essential role in combatting the ongoing global threat of terrorism? Counter Terrorism Policing (CTP) turned to Wavemaker and Digital Cinema Media (DCM) to create a reimagined community-led cinema campaign featuring CCTV stylised footage to spread its ‘Action Counters Terrorism’ (ACT) strapline and provoke audiences to take action.

Other partners: 

Wavemaker
WM Content
Contented 

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