Sainsbury’s Transform Channel 4’s Goggleboxers for Christmas Launch

Channel 4, PHD, AMV BBDO, Passion, Studio Lambert / Sainsbury's


Sainsbury’s Christmas adverts had become one of the most hotly anticipated advertising releases of the year, creating real cut through for the brand. However, it was felt that this incredible success did not always translate directly into food sales. For Christmas 2016, we looked to address this by aligning Sainsbury’s with our iconic show Gogglebox through an extension of the Sainsbury’s Xmas ad that brought home the great tasting food Sainsbury’s had to offer, in a way that surprised, delighted and left viewers thinking ‘how did they do that’?!


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