Sebastiano Rossi

Minute Media


Sebastiano Rossi graduated from University of Birmingham in Modern Languages and Business Management in 2014. He joined Opta as Football Analyst before moving to 90min. Seb was drawn to 90min because he desired to be a meaningful contributor at an ambitious start-up.

Over his 5-year tenure with 90min, Seb transitioned from marketing to sales being promoted multiple times to Account Group Director. During his first two years in sales, Seb drove 80% of 90min’s total UK revenue with campaigns for Netflix, Nike, Paramount, Budweiser, Right Guard and more—an incredible accomplishment in a competitive UK market particularly within the branded content space. These campaigns lead to 2019 Drum Award accolades, including being shortlisted for “Native Campaign of the Year” for 90min’s Right Guard campaign, and as a result, also being shortlisted for “B2C Branded Content Team of the Year.”

In the future, Seb aims to join the 90min management team, believing that “if you’re good enough, you’re old enough,” and to eventually lead a young, hungry commercial team during a company’s hyper-growth stage where he can draw from his experiences at 90min—including seeing a company grow 100% YOY in revenue for four consecutive years and triple in headcount.

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