Selling a Phone with Hidden Powers

Publicis Sport & Entertainment / Samsung


To position the Galaxy Note9 as the premier device for mobile gaming, Samsung partnered with Fortnite to create a whole new character in the game: The Galaxy Skin—available exclusively on the new Note9. To build hype, we gave the skin to the world's biggest gamer before anyone else. Ninja debuted the skin to millions on YouTube and Twitch. The Galaxy Skin instantly became the most-hyped and most-wanted skin in Fortnite. There was a 20x increase in online mentions of Samsung in gaming and a 97% increase in Note9 search traffic.

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