Shot on Pixel

OMD / Google (Pixel)


In an industry dominated by Apple and Samsung, with add spends that dwarfed our own, the Google Pixel 3 had to do something truly game changing to stand out.
Partnering with Conde Nast we decided to dramatise our superior camera credentials by doing something no one had ever attempted, shooting the cover photos of a major fashion magazine using a smartphone. Working with 2 world renowned photographers, we shot covers for Vogue and GQ, featuring global superstars including Ryan Gosling and Cardi B.
It generated huge amounts of global press, challenged the fundamentals of fashion photography and established a clear brand association for Pixel that would drive long term growth.

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