Sight Loss Break with RNIB and C4

Channel 4


We created a unique, creative first with 5 brands and the RNIB, showcasing adverts through specific sight loss ‘lenses’. We achieved a 600% increase in site traffic on the RNIB website by putting the viewers in the front seat of experiencing the conditions that 2 million people in the UK suffer from first-hand. This original piece of creative would never have happened without the shared beliefs of our advertisers that were eager to participate in our special ad break.

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