Don't Lose the Picture

Manning Gottlieb OMD / Specsavers

 

This ambitious, multi-channel campaign for Specsavers highlighted the importance of taking your eye health seriously by showing what media would be without sight.

Maximised through creative media, ‘Don’t Lose the Picture’ created impact at scale by aligning with the highest rated visual media placements and then removing all visuals.

Delivered across TV, VOD, OOH, cinema, digital and social media, the power lay in the integration of the creative execution with the media placement, such as a cinema partnership with Sony Pictures’ Slaughterhouse Rulez, which saw the trailer run in cinemas with no images, just text describing what the viewer should be seeing.
The activity drove a yoy 164% increase in online eye test bookings, the highest peak of 2018.

Other partners: 

Specsavers Creative
Talon
Sony Pictures
News UK
RNIB

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