Summer of Sound by Global & Greene King

Global, The Media & Entertainment Group


Greene King is in the business of getting people down the pub, but with the summer of 2017 light on major sporting events, they needed something that didn’t require footballers or rugby players to create an atmosphere for punters. Introducing a Summer of Sound – A partnership between Radio X and Greene King delivered on-air, on-line and across 800 pubs to encouraging national engagement on a local level and get people down the pub by making 2017 a ‘Summer of Sound’ and pints with the help of Amplified; Radio X’s very own beer, brewed and sold exclusively by Greene King.

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