Tesco Food Love Stories: A £1 billion story

MediaCom / Tesco

 

Tesco’s Food Love Stories is a story of success. Recognising a need to boost quality perceptions, we developed a fully integrated communications plan, built for storytelling and layered with data and creativity. Tesco’s most effective campaign ever, it has delivered almost £1 billion in revenue in only two years and their quality score has improved by 3/4‘s.

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