Tesco Mobile Econometrics

MediaCom / Tesco Mobile


Tesco Mobile’s trade focussed print ads weren’t delivering cost effectively and money as they used to. But MediaCom weren’t ready to give up on print just yet. So we totally changed how we used print, used Econometrics to measure the new strategy – and increased effectiveness by 90% as a result. Print is now back at the heart of Tesco Mobile’s future growth plans. 

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