The Age of Television: How revealing our video needs revealed TV's bright future

Thinkbox

 

The video world. Brutally competitive, baffling, and breathlessly hyped. With broadcasters’ future constantly questioned and undermined, advertisers urgently needed to understand where TV is heading. ‘The Age of Television’ reshaped their understanding by laying bare fundamental human needs. It explained why we watch what we watch, from YouTube to live TV, and showed why different video co-exist. This ambitious, eye-opening study has turbo-charged confidence in TV, demonstrating the enduring and distinct role it will continue to play in both our lives and on media plans.

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