The Consumer Hour on LBC

Global and Craft / Which?


In an era of fake news, misinformation, and mistrust of large organisations. Which? wanted to bring back the campaigning attitude that it was founded upon; to become a relevant voice to today’s generation.

A partnership with LBC - a brand built on opinion, provided Which? with a platform to challenge the establishment and give a voice to the people.

Which? experts co-presented shows across the station to deliver a Which? point of view on current topics of consumer conversation. This included a partnership with The LBC Consumer hour, that enabled Which? to co-create the editorial of the weekly show. It was able to therefore demonstrate their credible, impartial advice on relatable consumer issues.

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