The Guardian and Airbnb

The Guardian


Airbnb has established itself as a destination for younger travellers, but they saw a growth opportunity for families. How could we convince families to take the plunge and book and Airbnb for their summer holiday? Audio seemed to be the perfect medium to communicate the sense of adventure an Airbnb holiday can encapsulate. Audiobooks are booming among kids, so we decided to create bedtime stories about Airbnb destinations - an audio holiday guide that would fire their imaginations.

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