The Guardian

We saw an opportunity in 2017 to start the fightback for quality. The continued uncertainty around ad fraud, the YouTube scandal and the revelations around Cambridge Analytica and Facebook, coupled with our staff’s fierce pride in working for the Guardian in a world turned upside down created a defining moment for us. In March 2019, the Guardian is on track to break even - a huge part of that has been down to the sales team’s determination to persuade the advertising market that the time is right to return to quality.

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