The Hunt is On!

Carat UK / Cadbury Creme Egg

 

Cadbury Creme Egg Hunting Season was in its 3rd year but with a flat budget, longer Easter season and no new news we needed to reinvent the game. We created a first of its kind Easter Egg Hunt, hiding Creme Eggs where you would least expect to find them - in other brands adverts. Solving our client's challenge and simultaneously addressing a key industry challenge, we made consumers stop, search and scour ads again. With a multi-media ecosystem and image recognition technology, we built the UK’s biggest Egg Hunt, receiving over 635,000 entries and increasing sales by 45% vs 2018 in just three months.

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