At Hearst we have a clear and simple purpose to help people get more out of life. Every piece of content we create, experience we deliver, product and service we provide is designed to help consumers enjoy their lives more and get so much more from it. We are a beacon of positivity in a turbulent and transformational world. Such a purpose has enabled us to grow our audiences, extend our brands and diversify our business. It has also inspired a new attitude at work and an incredibly positive culture for our people. So we know being a beacon of positivity works for our consumers and or people, but does it work for advertisers? We knew instinctively that it must be good for brands to appear amongst positive content in front of people who were feeling more positive. But instinct isn't always enough to turn the heads of the media agency and client community. We needed to provide evidence and new insights that could help us become a beacon of positivity for our advertisers too.