Phones are good. That’s what Three thinks — and it wants everyone to know. But against a growing backlash around phone usage and mental wellbeing, it was difficult to make that message heard. We had to find a creative way to engage with the brand audience, one that would overcome the negativity and help them fall back in love with their smartphone. So, we partnered with LADbible to launch the most relaxing place on the internet. Relaxing Stuff delivered feel-good moments of mobile chill. But it didn’t take itself too seriously. To date we’ve increased purchase intent among the target audience by 14.8 points.