Tommy's - Break the Silence

Mindshare UK / Tommy's


We used data to identify and hijack the UK’s most-popular soap and celebrity news headlines; putting Tommy’s, at the heart of British culture. We helped those who have lived through miscarriage or still-birth bring the issue out of the shadows. We created the highest ever awareness of baby loss in the UK, resulting in Tommy’s most successful year of donations ever.

All with a budget of just £10,000.

Website Menu