#TogetherForChange

Mindshare / Tommy's

 

When a child is lost during pregnancy, social media turns from being a place of celebration to a place of anxiety. To combat this, we created a Facebook video and asked micro-influencers to share it. It gave Tommy’s its highest ever traffic to site (+27%) and increased donations by 300%. More importantly, we started a self-sustaining community that is having a real impact on people’s lives.

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