Very - A Very Dynamic Black Friday

Vizeum /


On the busiest digital retail day of the year, Black Friday, Very took a counter-intuitive path to success: we ignored the bunfight in digital retail and stole an unfair share of shoppers from a much bigger source. By building a unique presence on the high-street using OOH as a virtual shopfront (for a store that normally exists only online), combined with live digital offers that beat the shops around us, we broke new ground in retail and doubled our payback in the process.

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