Very - Very Exclusive Launch: Outsmarting the old guard with a killer insight

Vizeum /


It turns out Tuesdays are the new Saturdays. More than 10 years after ASOS introduced free returns, the way we buy fashion has changed; no longer do we buy on the weekend for the weekend. In 2016, we’re ordering on the Tuesday so we’ve time to try on and return ahead of the weekend. It was this insight that powered our launch of Very Exclusive: a single-minded domination of our audience’s Tuesday nights, showing off our fashion to them at the week’s most important retail moment. 

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