VICE Film School

VICE / Panasonic Lumix


LUMIX approached VICE to help position their LUMIX G product range as credible cameras to film documentary content on, and to elevate their status amongst discerning young filmmakers. LUMIX are makers of quality film cameras but lack the army of advocates possessed by Canon and Nikon. Armed with that brand truth, our insight around filmmaking, and a common goal, we launched VICE Film School. A first of its kind, a standalone platform filled with video lessons, anecdotal stories, a physical masterclass, an events series and a bursary program, where VICE can share decades of ‘warts and all’ knowledge, all enabled by LUMIX with their technical know-how.

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