Volvo: V40 Prime Now Test Drives

Mindshare UK


Volvo is ‘designed around people’ to make their lives less complicated. We collaborated with Amazon and Volvo to create the first ‘Prime Now Test-Drive with Amazon’ in the UK to bring this promise to life – taking the innovative approach of delivering cars directly to customer’s doors inside 2 hours, overcoming a hurdle in their fear of going to a car retailer and achieving 65 pieces of coverage with a combined reach of 394 million.

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