James is the CEO of Initiative UK, committed to helping our clients' brands take the initiative through culture. Previously, James worked as Managing Director and Chief Client Officer for Initiative. James has 20+ years experience in the industry. He oversees both the UK and global clients with multi-market needs in London. He has a track record of creating innovative team solutions for clients. This has included a cross-functional team in New York for Citibank during the financial crisis and a new agency for Disney Studios in Los Angeles. He is driven by how an agency can help clients use marketing communications to create strong brands and drive business results.