Alistair MacCallum

CEO, Kinetic UK


Alistair is shortly to join Kinetic UK as the new Chief Executive Officer, having held the same role at mSIX since February 2017 With over 20 years of media agency experience, Alistair has an incredible wealth of knowledge across multiple brands and categories. He has held positions such as Chair of Judges for the Media Week Awards, sat on many major industry bodies, and is a regular panellist and platform speaker. Over the years Alistair has built a reputation for creating very strong agency cultures and long-term sustainable relationships with key clients, underpinned by what Campaign have described as 'the kind of passion rivals can only dream about'. They also highlighted him as someone who is 'loved by clients, media owners and his staff alike'. Alistair was previously CEO of M2M, where he successfully led the agency through a period of accelerated expansion, from a small boutique business to a highly respected award-winning agency of scale. He was also part of the Omnicom Media Group board from 2008 to 2016. Alistair lives in Chislehurst with his wife and two children. He is a keen sportsman, playing regular Kent League cricket, coaching junior cricket and rugby, and is a very happy season ticket holder at Tottenham Hotspur.

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