Bobi leads ISBA's TV & Video strategy, helping to drive industry change on key advertiser issues within the TV, video and wider media landscape. Previously to ISBA, Bobi led the AV and partnerships teams at the7stars driving forward innovation and growth. She also served as the UK Commercial Director of The Walt Disney Company from 2010 to 2017. Bobi previously held a number of senior positions in a ten-year career at Viacom where she was most recently Head of Kids and Families for MTV Networks Europe and, prior to that, Head of Third Party channels. She started her career at Sky Media.