Dallas is Co-CEO of JCDecaux UK, the brand-first digital media company that is the market leader in Out-of-Home advertising across Airport, Rail, Retail and Roadside environments. With all sectors of the UK business now digitally advanced, Dallas' goal is to grow Out-of-Home's share and to ensure that JCDecaux UK's delivery, digital products and data continue to provide a powerful platform for brand-building and activation for clients and agencies. Dallas is leading Out-of-Home's transition towards a more automated future and is a champion of the BranDO charter, that sets the standards for accountability and viewability in digital Out-of-Home. Before his appointment as Co-CEO in April 2019, Dallas was previously Chief Commercial Officer and Commercial Director at JCDecaux UK. In his early career, Dallas worked for a family business in the manufacturing sector in South Africa. Dallas is a Sports Marketing graduate from the University of Port Elizabeth, South Africa. Dallas has contributed at many speaking platforms including Virgin VOOM Festival of Business, FEPE and Media360.