Ed fondly remembers a time when digital was called "new media" and AskJeeves was the nation's favourite search engine. It's a very different landscape now, but one which Ed is incredibly familiar with, having amassed a phenomenal amount of experience in media, digital and data. A decade at Havas saw Ed take roles as Managing Director of Forward Media, O2's dedicated media team, and Group MD of integrated agency Fullsix. Intrigued by the embryonic reintegration of media and creative happening outside network agency land, Ed co-founded Yonder (part of The Beyond Collective) in 2018, as a modern solution to clients' media requirements with a truly audience-centric and channel-agnostic approach. Ed and the Yonder team ensure creative ideas are meaningfully and artfully brought to life across every audience channel; defining, ironically, what the "new media" looks like. Ed is a regular on the industry circuit, participating in roundtables, panel discussions and judging at events including; Campaign's 50th at Cannes Lions, Media Week Awards, The Drum breakfast series, Quantcast Supernova, and a frequent commentator for titles such as; Campaign, The Drum, Wired, and Digiday.