As Head of Strategy Worldwide, Enyi is responsible for leading strategy for Global Clients and working with Mindshare's 80+ local offices to ensure global media strategies and ideas, are made culturally and locally relevant. For a portfolio of brands including Rolex, Unilever, Booking.com and Nike. He is also a member of Mindshare's Global Creative Council. Enyi started his 25+ year media and advertising career with The Media Shop before joining the full service agency, Lowe Howard-Spink, working on General Motors. Before moving to Optimedia as Board Account Director on the L'Oreal Luxury Products Division. Then onto TBWA as Managing Partner, Founding Partner of the full service agency mCHI and Managing Director of M&C Saatchi's Central Strategy Unit. During which time he has worked on brands including, Adidas, Virgin, Conde Nast and SAB Miller. In 2013, Enyi chaired the IPA Strategy Group and is a regular judge of industry awards.