Ian is Planning Director at Facebook. He was the first comms planner at Facebook globally. Prior to this, Ian spent 14 years working as the head of strategy at some of the biggest agencies in London working on accounts as diverse as the Government, Lloyds Banking Group, Virgin Money, The National Lottery, AB Inbev, P&G, The Post Office Financial Service, Hiscox Insurance, IKEA, Orange, Diageo, Coca-Cola among others. Ian has recently had his paper "I believe in the Darwinian Evolution of brands" published in the book "What is a 21st Century Brand? New thinking from the next generation of agency leaders". He also writes for Admap and the Huffington Post.