Infectious creative leader driving clients, colleagues and brands to rethink what they can achieve with a little imagination and an abundance of positive energy. Having earned a reputation for pushing the boundaries of radio, Jessica joined ITV to support the development and execution of the Transformation Plan over nine commercial and content hubs. Through close cooperation with ITV's News Editors Jessica completely redesigned the commercial offering of ITV News, resulting in 70% revenue growth. Her award winning content campaigns attracted significant investment from advertisers such as NHS, Thomas Cook and Woodland Trust. Jessica launched (with Co-Founder Nik), The Story LAB North as Creative Director for Dentsu Aegis - delivering a Christmas special commission of Secret Life of 5 Year Olds "On Holiday" for Thomas Cook, alongside award winning work for Simply Be & Visit Scotland. Jessica will take the lead to consistently delivering the famous market leading creativity.