As President of Marketing Partnerships at Live Nation UK, Jim Campling oversees the creation, negotiation, and development of all commercial partnerships across Live Nation's UK portfolio of 32 festivals, 22 venues, promoted shows and innovative ticketing solutions, led by Ticketmaster. For the last 16 years, Jim has contributed to Live Nation's considerable business expansion by continuing to deliver outstanding partnerships for some of the worlds most reputable brands including O2, Barclaycard, Carlsberg and American Express driving brand objectives while enhancing the live music experience for fans. Prior to Live Nation, Jim worked at Capital Radio for 8 years managing the Sponsorship and Promotions Team across 10 radio stations. He and his team delivered award-winning promotional campaigns across the radio station network. Outside of work Jim is a keen golfer and plays cricket for his local team in West Sussex. He runs a small holding rearing sheep, pigs and many more.