Kate Waters

Client Strategy and Planning Director, ITV


Kate joined ITV recently in the newly created role of Director of Client Strategy and Planning, with a remit to help ITV Commercial build broader and deeper relationships with advertisers. A creative strategist by background, most recently she was co-founder and CSO of Now Advertising. A highly respected and well known strategic leader with twenty years' experience across a range of communications disciplines from advertising, to PR to digital, Kate has worked across sectors as diverse as automotive, retail, government and public sector, FMCG and financial services, and with clients including BT, Ocado, Public Health England and Moneysupermarket.com.

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