As Chief Strategy Officer at Digitas, Matt leads a multidisciplinary data and strategy team, made up of the best thinkers in the industry. Matt also develops the agency's strategic capability, working with key clients on strategic and data responses and building out the agency's offering. Matt has a breadth of experience across many marketing disciplines including digital, CRM, brand, CX, media, data, content and social. He's worked in a range of agencies - start-ups to scale ups - across many categories and blue chip brands including GSK, NestlÃ©, BA, BT and Tesco. He's passionate about bringing experience design, creativity and technology together to bring brands to life for clients and their customers.