Natalie Cummins

CEO, Zenith UK


Nat Cummins is a straight-talking leader, injecting new life into the media industry. Nat has been one of the key architects in delivering Publicis Media’s progressive new flexible way of working. To make this possible, she has focused on building a strong culture of trust, connecting employees through technology, and leading by example.

A key focus for Nat this year has been growing the digital and innovation capabilities within the UK, which includes a use-case approach to business growth in digital, and an industry first in using DMP data in Facebook to drive loans take up for RBS. DMP integration is a key area of focus and Cummins has focused on talent here.

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