Paul Gayfer

Planning Partner, Goodstuff


After starting his career with stints at MGOMD and Naked, Paul has spent the past 13 years of his career helping to build Goodstuff's reputation for strategic excellence and its passion for inventive and effective media thinking. As Goodstuff's Planning Partner he oversees the agency's planning output; runs a hybrid data, insight and planning unit and is responsible for leading strategy on some of Goodstuff's key clients.

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