Richard Morris

UK CEO & EMEA President, Initiative UK


Richard is UK CEO and EMEA President of Initiative, committed to helping our clients' brands take the initiative in culture. Previously, Richard has led global client relationships for DIAGEO and Burberry, and been Managing Director and Head of Planning for 2 major UK Media agencies. Richard was named a Campaign Top 10 Planner for five consecutive years and a Top 10 Media Agency CEO in 2018. He is driven by client success and agency growth through strategy and innovation and is passionate about media's ability to transform clients' businesses. Richard is a founding partner of, and a member of the IPA Media Futures Group.

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